Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.
When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.
To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.
Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.
Don’t concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.
One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.
When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips that this article offers and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.